SNACKABLETV KICKS IT WITH PREMIUM NEW CONTENT ABOUT SNEAKER CULTURE

New short-form content about sneaker culture from lifestyle media brand snkrINC is now available exclusively on SnackableTV. snkrINC is created by a team of award-winning production and advertising executives with credits that include THE VOICE and AOL TV

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TORONTO – Bell Media’s short-form video app SnackableTV immerses users in worldwide sneaker culture with new and exclusive short-form content from snkrINC, a lifestyle media brand inspired by a dedicated community of sneaker enthusiasts from all backgrounds.

Available now, the new premium content includes five short-form series from snkrINC that are exclusive to SnackableTV, including: THE COME UP, an animated series highlighting stories of the ultimate sneaker influencers from around the world; FRIENDS & FAMILY offering the inside scoop from the world’s most-renowned sneaker shops; snkrFEETURE, delivering in-depth profiles of sneaker industry insiders and influencers; snkrPORN, getting viewers up close and personal with their favourite kicks, right down to every stitch and every grain of leather; and snkrBIO, tracing the history – from inception to obsession – of the biggest sneaker models.

Rounding out SnackableTV’s snkrINC content for June is THE WORLD BOOT, a new short-form series launching on June 15 to coincide with the 2018 FIFA WORLD CUP RUSSIA. The series profiles the boots, brands, and models that look to make the most noise in Russia, and the soccer players wearing them.

snkrINC is helmed by a team of renowned, award-winning production and advertising executives including: Ivan Dudynsky (REVOLT TV, TKO with Kevin Hart for CBS, MARTHA AND SNOOP’S POTLUCK DINNER, HOLLYWOOD GAME NIGHT); Audrey Morrissey (executive producer of THE VOICE); Brandon Rochon (Kastner & Partners, Leo Burnett); and Dermot McCormack (former president of AOL TV).

SnackableTV also recently added a new series of informational content to its library from INSH (i.e. “interesting shit”). With approximately 20-30 new videos produced every month, INSH is a Toronto-based video company that creates short-form content featuring true stories from the worlds of history, geography, technology, science, and culture.

Some of their most popular content includes: The 9/11 Boatlift, a story about the largest marine evacuation in the history of the world; 10 Human Emotions That You Didn’t Know Had Names, such as Anecdoche, a conversation where everyone is talking but no one is listening; and Narco Hippos, highlighting Pablo Escobar’s little-known legacy in Colombia about the hippos that escaped from his zoo.

About SnackableTV

SnackableTV is a mobile-first, short-form video app from Bell Media available for iOS and Android users. With a focus on short-form series, the app delivers premium shareable entertainment targeted at viewers looking to consume snack-size pieces of content. The service offers content from a variety of genres, with a focus on comedy, lifestyle, and pop culture. SnackableTV is the exclusive Canadian home of Kevin Hart’s Laugh Out Loud comedy streaming service, and delivers short-form video content from iconic brands like HBO, Comedy Central, Just For Laughs, ETALK, Gusto, and more. For more on SnackableTV, visit www.snackabletv.ca.

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