TORONTO – THE LAUNCH cracks the code, unlocking independent Toronto R&B singer/songwriter Jayd Ink, who was chosen from among the episode’s featured artists on tonight’s episode of CTV’s THE LAUNCH to record the new original single “Codes.” The series’ fifth single was released to radio stations across the country immediately following tonight’s broadcast, and is also now available to buy and stream everywhere, including iHeartRadio, Apple Music, iTunes, Spotify, and Google Play.
After putting her personal stamp on the song by adding a distinct reggae/R&B flair, mentors including Grammy®-nominated Best New Artist of the Year Julia Michaels, Grammy®-nominated record producer Ian Kirkpartick, and record mogul Scott Borchetta chose to launch Jayd Ink’s music career with her unique and captivating version of “Codes.”
Last week, in addition to THE LAUNCH charting its fourth consecutive #1 single at iTunes Canada with Episode 4’s chosen artist POESY’s “Soldier of Love”, the series also celebrates the milestone of surpassing more than 2.3 million streams globally for the original songs launched to date, including Logan Staats “The Lucky Ones”, Elijah Woods x Jamie Fine‘s “Ain’t Easy”, and The Static Shift‘s “Wide Awake”.
“I’m thrilled to have had the life-changing opportunity to be mentored by Julia Michaels, Ian Kirkpatirck, and Scott Borchetta,” said Jayd Ink. “I am honoured to engage in the process of artistic collaboration with these superstar industry talents. The process of taking this pop record and transforming it into an R&B record tailored to my style is something I am so proud of. Launching ‘Codes’ is going to open up so many doors.”
“Jayd has the artistry, she just needed the team,” said Scott Borchetta. “It is now our job to get Jayd where she’s meant to be…to the top! She really did make ‘Codes’ her own and I am pretty blown away by the result.”
Streaming now on various platforms including CTV.ca, CTV GO, and CraveTV™, THE LAUNCH: DIRECTOR’S CUT features the extended auditions of Zack Lane, Noelle Maracle, and the newly launched Jayd Ink, as well as, James Marshall and Nicky MacKenzie, who are featured exclusively in the On Demand version of the episode. The special edition also features comprehensive mentor reactions, feedback, and never-before-seen moments from THE LAUNCH that take the viewer deeper into the once in a lifetime opportunity for each of the artists.
Following an exhilarating audition process before the celebrity mentors, aspiring artists Jayd Ink and Zack Laneemerged as the two breakthrough artists chosen to perform and make the original song “Codes” their own.
After a collaborative 48 hours in studio rehearsals, recordings, and working with the episode’s celebrity mentors, the final artists took the stage in front of a live studio audience to perform their interpretations of “Codes.”
Two, uniquely tailored renditions of the song resulted in captivating performances by both aspiring artists, but following intense deliberations, Jayd Ink was ultimately chosen for the opportunity of a lifetime – to have her version of the song “Codes” launched across Canada and to the world via THE LAUNCH‘s expansive slate of top music partners.
Following tonight’s song launch, Bell Media is poised to throw the full weight of its marketing, promotional, and publicity support behind Jayd Ink’s “Codes” across its national footprint of broadcast and digital entertainment properties.
“Codes” is written by Meghan Kabir, Bryan Fryzel, Ferras Alqaisi, Kerr Ann Janeen Thompson, and produced by Ian Kirkpatrick. Label: Big Machine Canada and Universal Music Canada. Executive Producers are Scott Borchetta and Randy Lennox.
As an independent artist, Jayd Ink has accomplished a great deal of success with her music. The Toronto born R&B singer-songwriter has been releasing music since 2013, with her background in poetry allowing her to effortlessly move through a myriad of musical genres. Jayd has been headlining shows in Toronto since the release of her first EP “Invitation Only” in 2015. To learn more about Jayd Ink, visit CTV.ca/TheLaunch.
Tonight’s episode is also available on CTV.ca, CraveTV, CTV GO, and On Demand. Encore presentations of THE LAUNCHair Saturdays at 5 p.m. ET/MT on CTV; Fridays at 7 p.m. ET and Saturdays at 1 p.m. ET on Much; Sundays at 5 p.m. ETand 11 p.m. ET on MTV; Mondays at 10 p.m. ET on E!.
THE LAUNCH‘s musical performances will also be available on Bell Media’s new short-form video content hub, SnackableTV, available now for iOS and Android users. The mobile-first app delivers premium and shareable entertainment targeted at viewers looking to consume snack-size pieces of content.
Viewers can catch live interviews featuring Jayd Ink tomorrow (Feb. 8) on CP24 BREAKFAST (weekdays 5:30 a.m. ET), YOUR MORNING (weekdays at 6 a.m. ET), THE MARILYN DENIS SHOW (weekdays at 10 a.m. ET), THE SOCIAL (weekdays at 1 p.m. ET), ETALK (weekdays at 7 p.m. ET), and CTV News Channel. As well, live interviews with Jayd Ink will be featured on Bell Media Radio stations across the country.
On the next episode of THE LAUNCH, “Giants” (Wednesday, Feb. 14 at 9 p.m. ET/8 p.m. MT on CTV and CTV GO, and super simulcast on CTV Two and Much, and in French on VRAK and Canal Vie), emerging artists Elequen, Raymond Salgado, Grace Bakker, Ethan Young, and Victoria Azevedo audition in front of celebrity mentors: Grammy® Award-winner Boy George, Grammy®-Award-winner Alessia Cara, and Oscar® and Grammy® nominated producer Stephan Moccio.
THE LAUNCH airs Wednesdays at 9 p.m. ET/8 p.m. MT on CTV and CTV GO, and in super simulcast on CTV Two and Much, and in French on VRAK and Canal Vie.
Fans are also invited to visit CTV.ca/TheLaunch throughout the season for exclusive, expansive digital content featuring THE LAUNCH celebrity mentors and the 30 artists selected to participate in the series’ inaugural season. Digital content includes comprehensive Q&As with all artists taking part in THE LAUNCH, now available on the site’s video portal. Refreshed Q&A materials featuring each episode’s respective artists will be released weekly leading up to each subsequent episode. In addition, CTV.ca is the destination for blogs highlighting Season 1 mentors’ greatest achievements, with new blog entries to surface throughout the season and beyond. Following each episode, CTV.ca will release videos featuring extended musical performances, in-studio demos and “first-listens”, unique moments between artists and their mentors, and a variety of other exclusive digital content.
Bio pages showcasing all of the artists are available on CTV.ca’s dedicated artist pages at CTV.ca/TheLaunch.
Debuting a new and unique format documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life, in each close-ended, hour-long episode of THE LAUNCH, unsigned emerging artists audition for the opportunity to record and perform a new original song written by a world famous songwriter/producer and mentored by a panel of internationally renowned music industry legends. The mentors then decide which version of the song will be released across the country immediately following the broadcast of the episode each week.
Hand-picked from more than 10,000 emerging performers, the artists were selected to be on THE LAUNCH following an international casting call and completion of an extensive A&R and review process. Contending for the opportunity of a lifetime – to record and perform a new original song written by a world famous songwriter/ producer and mentored by a panel of internationally renowned music industry legends – the selected artists face the life-altering prospect of being catapulted from discovery to stardom in just 48 hours.
THE LAUNCH was put into development in January 2016. The series was co-developed by and is produced by Bell Media in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Coxare Showrunners and Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
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CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.