‘IT’S RIDICULOUS. IT’S PICASSO’: FACEBOOK REVIEWING ANTI-NUDITY POLICY AFTER BLOCKING MONTREAL MUSEUM AD

Montreal's fine arts museum complained after Facebook blocked ads featuring cubist nude paintings

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Facebook initially objected to an ad for the exhibit From Africa to the Americas: Face-to-Face Picasso, Past and Present, which runs to Sept. 16 at the Montreal Museum of Fine Arts. (Matt D'amours/CBC)

Social media giant Facebook is reviewing its nudity policy after the Montreal Museum of Fine Arts complained the site kept blocking its ads for a Picasso exhibit.

The museum initially used an image of the artist’s 1956 painting Femmes à la toilette — a cubist work that features two naked women — to advertise an ongoing show called From Africa to the Americas: Face-to-Face Picasso, Past and Present.

But when the museum tried to circulate the ad on Facebook, it was rejected because of the site’s anti-nudity policy.

“It was funny for us, you know, like unbelievable,” ​Pascale Chassé, a museum spokesperson, told CBC Montreal’s Daybreak.

Picasso’s 1956 painting, Femmes à la toilette, triggered Facebook’s algorithm to flag it as inappropriate content. (CBC)

The museum changed the ad three times using different images from the exhibit, though each contained at least one breast. All of those were rejected too, Chassé said.

Facebook even rejected a gallery photo that had one of the offending nude paintings in the background.

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