TORONTO, Jan. 10, 2018 – One song can change everything! History was made tonight on the worldwide series premiere of CTV’s THE LAUNCH as folk/blues/soul artist Logan Staats from Ohsweken, Six Nations of the Grand River reserve in Ontario became the first-ever artist chosen to record a new, original single. “The Lucky Ones” was released across the country immediately following tonight’s broadcast – and is launching immediately on radio stations across the country. The single is also available to buy and stream everywhere, including iHeartRadio, Apple Music, iTunes, Spotify, and Google Play.
Unanimously mesmerized and moved by Staats’ staggering, soulful talent, mentors Shania Twain, producer/songwriter busbee, and music mogul Scott Borchetta ultimately chose to launch Staats’ music career with his poignant and poetic rendition of “The Lucky Ones” on THE LAUNCH.
“To work with these incredibly gifted mentors and to learn from them is a once-in-a-lifetime experience for which I’m so incredibly grateful,” said Logan Staats. “To be given the amazing chance to breathe life into the beautiful words and melody that is “The Lucky Ones” is an unbelievable honour that just feels so right and so natural. Tonight – I’m the lucky one!”
“Launching Logan and “The Lucky Ones” tonight reinforces the premise of this show: it all starts with a great song,” said Borchetta. “busbee delivered a song with amazing potential. Pairing that great song with the right artist creates a perfect storm – and Logan’s haunting, powerful voice and sheer talent bring this song to life so beautifully. We are proud to launch this song right now!”
This week’s episode of THE LAUNCH featured (in alphabetical order) Edmonton-born folk artist Havelin; indie-pop artist Julia Tomlinson from King City, Ont.; Toronto-based, five-member pop music act The Revel Boys; quintuple-threat singer, songwriter, dancer, actress, and model Vivian Hicks; and the newly launched artist himself – Logan Staats.
Following a nail-biting audition process before the celebrity mentors, Logan and Vivian emerged as the two breakthrough artists chosen to perform and make the original song “The Lucky Ones” their own.
After a nerve-wracking 48 hours in studio rehearsals, recordings, and working closely with the episode’s celebrity mentors, Logan and Vivian took the stage in front of a live studio audience to perform their unique interpretations of “The Lucky Ones”.
Both aspiring artists dazzled the mentors with spectacular performances, but after intense deliberations, Logan was ultimately chosen for the opportunity of a lifetime – to have his soulful version of the song “The Lucky Ones” launched across Canada and to the world via THE LAUNCH‘s expansive slate of top music partners.
Additionally, Bell Media is poised to throw the full weight of its marketing, promotional, and publicity support behind Logan and his song across its national footprint of broadcast and digital entertainment properties.
“The Lucky Ones” is written and produced by busbee in association with Bleta Rexha, Maureen “MoZella” McDonald, Justin Franks, and Casper & B. Label: Big Machine Canada and Universal Music Canada. Executive Producers are Scott Borchetta and Randy Lennox.
Born in Ohsweken on the Six Nations Of The Grand River reserve and raised in the town of Brantford, Ont., Logan Staats started writing and performing music in his early teens and would later go on to become an accomplished award-winning artist. His haunting and distinct voice has provided opportunities to share the stage with acts such as Buffy Sainte-Marie, Keith Secola, Mumford and Sons, and more. A product of passion, compulsion, and tireless musical commitment, Logan’s songs are truly his own. Armed with his guitar and harmonica, he has transitioned from running the weekend bar circuit to playing sold out venues in his hometown and beyond. His performances are animated by a level of self-possession, sadness, and joy created by an aura of inevitability. Logan is hell bent on raising the bar for Indigenous/mainstream crossover music. Ingrained with the mentality that anything is possible when you put your heart and soul into it, Logan is well on his way to further accomplishing greatness. To learn more about Logan, visit CTV.ca/Logan-Staats.
THE LAUNCH: DIRECTOR’S CUT, an extended version of tonight’s THE LAUNCH episode, is available now on CraveTV, featuring extended auditions from THE LAUNCH Episode 1 artists Havelin, Julia Tomlinson, Logan Staats, The Revel Boys, and Vivian Hicks. The special edition also features comprehensive mentor reactions, feedback, and never-before-seen moments from THE LAUNCH that take the viewer deeper into the once in a lifetime opportunity for each of the artists.
Encores of tonight’s episode are available on CTV.ca and CTV GO for on demand.
Viewers can catch live interviews featuring Logan Staats tomorrow (Jan. 11) on CP24 BREAKFAST (weekdays 5:30 a.m. ET), YOUR MORNING (weekdays at 6 a.m. ET), THE MARILYN DENIS SHOW (weekdays at 10 a.m. ET), THE SOCIAL(weekdays at 1 p.m. ET), and ETALK (weekdays at 7 p.m. ET). As well, live interviews with Logan will be featured on Bell Media Radio stations across the country.
On the next episode of THE LAUNCH, “Ain’t Easy” (Wednesday, Jan. 17 at 9 p.m. ET/PT on CTV and CTV GO, and super simulcast on CTV Two and Much, and in French on VRAK), emerging artists Basil Phoenix, Divine Lightbody, Elijah Woods x Jamie Fine, JP Maurice, and LITEYEARS audition in front of celebrity mentors OneRepublic’s Ryan Tedder, Grammy® Award-winner, Sugarland’s Jennifer Nettles, and Scott Borchetta for the once in a lifetime opportunity to record a new original song that will be released next week.
THE LAUNCH airs Wednesdays at 9 p.m. ET/8 p.m. MT on CTV and CTV GO.
Fans are also invited to visit CTV.ca/TheLaunch throughout the season for exclusive, expansive digital content featuring THE LAUNCH celebrity mentors and the 30 artists selected to participate in the series’ inaugural season. Digital content includes comprehensive Q&As with all artists taking part in THE LAUNCH, now available on the site’s video portal. Refreshed Q&A materials featuring each episode’s respective artists will be released weekly leading up to each subsequent episode. In addition, CTV.ca is the destination for blogs highlighting Season 1 mentors’ greatest achievements, with new blog entries to surface throughout the season and beyond. Following each episode, CTV.ca will release videos featuring extended musical performances, in-studio demos and “first-listens”, unique moments between artists and their mentors, and a variety of other exclusive digital content.
Bio pages showcasing all of the artists are available on CTV.ca’s dedicated artist pages at CTV.ca/TheLaunch.
Debuting a new and unique format documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life, in each close-ended, hour-long episode of THE LAUNCH, five unsigned emerging artists audition for the opportunity to record and perform a new original song written by a world famous songwriter/producer and mentored by a panel of internationally renowned music industry legends. The mentors then decide which version of the song will be released across the country immediately following the broadcast of the episode each week.
Hand-picked from more than 10,000 emerging performers, the artists were selected to be on THE LAUNCH following an international casting call and completion of an extensive A&R and review process. Contending for the opportunity of a lifetime – to record and perform a new original song written by a world famous songwriter/ producer and mentored by a panel of internationally renowned music industry legends – the selected artists face the life-altering prospect of being catapulted from discovery to stardom in just 48 hours.
THE LAUNCH was put into development in January 2016. The series was co-developed by and is produced by Bell Media in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Coxare Showrunners and Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
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CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.