TORONTO, Nov. 9, 2017 – CTV today unveiled the third and final of round of 10 aspiring artists selected to participate in THE LAUNCH, the all-new, six-part music series slated to premiere in mid-season. Today’s announcement marks the culmination of three days of artist announcements, with 10 artists announced on Tuesday, Nov. 7 and the second group of 10 artists revealed on Wednesday, Nov. 8.
Hand-picked from among more than 10,000 emerging performers, the artists were selected to be on THE LAUNCH following an international casting call and completion of an extensive A&R and review process. Contending for the opportunity of a lifetime – to record and perform a new original song written by a world famous songwriter/ producer and mentored by a panel of internationally renowned music industry legends – the selected artists face the life-altering prospect of being rocketed from discovery to stardom in just 48 hours.
Representing a broad array of musical tastes, styles, and genres running the gamut from Soul to Folk, Indie to Pop, Rock to Blues, Jazz, Alternative, R&B, Hip-Hop – and more, THE LAUNCH‘s aspiring artists illustrate wildly diverse styles and hybrids of genres both vocally and instrumentally, indicative of the next level talent taking part in the series’ inaugural season.
“Our 30 emerging artists embody the essence and spirit that we envisioned when creating THE LAUNCH: they’re ambitious, bold, and ready for the world. We can’t wait to unite these artists with audiences from coast-to-coast-to-coast and to take them along an exciting journey each week,” said Mike Cosentino, President, Content and Programming, Bell Media. “THE LAUNCH is a powerful and inspiring mid-season addition to our programming slate, and we are proud to both welcome this program to our schedule and to unlock this truly unique Canadian format internationally.”
Supporting today’s announcement across @CTV_PR social platforms is a companion #MeetTheArtists video – a compilation introducing Canadians to today’s final wave of 10 announced artists on THE LAUNCH, available on Instagram and Twitter. Click hereto view the final companion video.
More information about the final 10 announced artists featured in THE LAUNCH can be found below. Bio pages showcasing all of the artists are available on CTV.ca’s dedicated artist pages (available via links below).
Hometown: London, Ont.
Musical Genre: Soul, Folk, R&B
Earning a reputation as an “artist to watch” while playing hundreds of shows since 2011, Chad has shared the stage with the likes of Ben Harper, The Strumbellas, Walk Off The Earth, Lights, and many more. After releasing his first album in 2012, Chad’s only aim now is to share the music he has so carefully created with the rest of the world.
Dream Duet Partner: John Mayer
As a kid I wanted to be: A ninja
Full Bio: CTV.ca/Chad-Price
Hometown: Belle River, P.E.I.
Musical Genres: Indie, Folk, Pop, Rock
With a sprawling vocal range and compelling approach to composition, Dylan has made an indelible mark in the talent-rich Atlantic Canadian music market with his 2013 debut EP, “Heather Avenue”. Earning him Music PEI Award nominations and acclaim from industry influencers, the release led him to high-profile performances throughout the Maritimes, including opening slots for City and Colour and Ron Sexsmith.
Dream Duet Partner: Paul McCartney
Full Bio: CTV.ca/Dylan-Menzie
Hometown: Forest, Ont.
Musical Genres: R&B, Pop
The exuberant singer-songwriter began her career in entertainment as a model. Her passion for performing arts garnered her modeling campaigns and acting roles for the London 2012 Olympic Games, Canada’s Wonderland, IMAX, and even landing her on a billboard. Throughout, she was writing catchy melodies and emotive lyrics, teaching herself to record demos, and performing for audiences of more than 4,000 people.
Music Video in 10 Words: Classy but sexy, and fun!
Good Luck Charm: My pinky ring. I put it on in 2014 as a commitment to my career in entertainment. I had no idea at the time that it was what engineers do, haha!
Full Bio: CTV/ca/Elequen
Elijah Woods x Jamie Fine
Hometown: Perth, Ont. (Elijah); Ottawa, Ont. (Jamie)
Musical Genres: Pop, Jazz, Hip-Hop, R&B
The “x” in their name is pronounced “and”, but it could also be said to represent the multiplying effect the two artists have on one another. When instrumentalist/composer Elijah and lyricist/vocalist Jamie put their passions together, the possibilities are endless. Feeling as though they complete each other creatively, Jamie admits to being the more emotional of the two, and is well aware of how Elijah’s focus provides the counterbalance needed to stay on course.
Hobby: Sleeping (Elijah)
Good Luck Charm: Probably Elijah…don’t tell him I said that, though.
Full Bio: CTV.ca/Elijah-Woods-X-Jamie-Fine
Hometown: Toronto, Ont.
Musical Genres: Indie
Inspired by artists like Amy Winehouse, City and Colour, and Matt Maeson, Grace’s voice offers sounds from many different places. Beginning singing at a very young age, Grace is also self-taught on guitar. With fresh ideas, mature songs, and past inspirations for her newer music, Grace is ready to show the music industry something real and exciting, and to use her life experiences and unique look to inspire others to be who they truly want to be.
Hobbies: Photography and poetry
Favourite Sport: Basketball or Javelin
Full Bio: CTV.ca/Grace-Bakker
Musical Genre: Folk
Under the pseudonym of Havelin, Edmonton’s Alex Zaichkowski strives to tell a story with his music. Channeling his inner folk writer, Havelin takes cues from the early influences of Dan Mangan, Tom Waits, and Father John Misty. His words are straight from the heart and his music is kept simple, honest, and cuts right to the core.
Can’t Live Without: Tea, good conversation, good food.
Artist You Want to Open For? Shakey Graves
Full Bio: CTV.ca/Havelin
Hometown: King City, Ont.
Musical Genres: Indie, Pop
Spending countless hours in studio sessions, Julia’s ambition, creativity, and positive attitude has brought along life-changing opportunities and helped her grow both personally and as an incredible independent artist. Captivating audiences with her vocal range and musical variety, Julia has showcased these skills at venues such as Toronto’s Mod Club, The Opera House, and a multitude of private events.
Favourite Sport: Soccer
Full Bio: CTV.ca/Julia-Tomlinson
Musical Genres: Soul
Calm, quiet, shy, funny, and reserved are all adjectives that best describe 15-year-old Sariyah…until she starts to sing! The 2015 Youth Grand Champion of CNE’s Rising Star, and a multi-medalist for Team Canada at the 2016 World Championships of Performing Arts in Los Angeles, Sariyah has been moving audiences with her mature and soulful vocals since the age of seven. With performances at Toronto’s Opera House, Danforth Music Hall, Yonge-Dundas Square, Hugh’s Room, the Hard Rock Café, the Rose Theatre, and the CNE already under her belt, Sariyah demonstrates the value of hard work and determination.
Hobbies: singing, drawing, writing
Three Strengths: Honest, resourceful, loyal
Full Bio: CTV.ca/Sariyah-Hines
The Static Shift
Musical Genres: Rock, Blues, Alternative
Bursting onto the local Calgary scene at the ages of 14, The Static Shift were the youngest band to ever headline the Blues Can. Now with more than 130 live performances under their belt and multiple award wins, The Static Shift has shared the stage with Trooper, Colin James, The Sheepdogs, and more.
Meet The Band: Mitchell Brady (guitar/lead vocals), Keone Friesen (bass/harmonica/background vocals), and Isaiah Stonehouse(drums/background vocals)
Music Video in 10 Words: Playing instruments, underwater, with some sharks (Isaiah)
Good Luck Charm: Bellbottoms
Dream Performance Venue: The Royal Albert Hall in London
Full Bio: CTV.ca/The-Static-Shift
Musical Genres: Pop, R&B
Beginning her singing career at the age of 10, Victoria made a name for herself after winning several local singing contests. Inspired by the contest wins and fueled by her passion for the stage, she worked with one of Canada’s top vocal coaches, Elaine Overholt, to further hone her already impressive vocal range. As a member of acclaimed singing group Mini Pop Kids, Victoria recorded three albums and conducted a nationwide tour, selling out stadiums across Canada.
Can’t Live Without: Music, my phone, family, friends, and shopping
Dream Performance Partner: Ed Sheeran, Bruno Mars, Demi Lovato
Full Bio: CTV.ca/Victoria-Azevedo
The artists announced today join the previously announced artists to complete the group of 30 participating in the inaugural season of CTV’s THE LAUNCH. In alphabetical order, the artists are: Amy Bishop, Basil Phoenix, Chad Price, Divine Lightbody, Dylan Menzie, Elequen, Elijah Woods x Jamie Fine, Ethan Young, Ezra Jordan, Faiza, Grace Bakker, Havelin, James Marshall, Jaryd Stanley, Jayd Ink, JP Maurice, Julia Tomlinson, LITEYEARS, Logan Staats, Nicky MacKenzie, Noelle Maracle, Poesy, Raymond Salgado, Sariyah Hines, Sons of Daughters, The Revel Boys, The Static Shift, Victoria Azevedo, Vivian Hicks, and Zack Lane.
A staggering roster of musical A-listers join THE LAUNCH co-creator and world-renowned music mogul Scott Borchetta in the series’ inaugural season to amplify the experience for the 30 selected artists with invaluable industry guidance and mentorship. Superstar mentors include Shania Twain, Fergie, Boy George, Alessia Cara, Nikki Sixx, Julia Michaels, and Jennifer Nettles.
In addition, award-winning producers/songwriters cast alongside Borchetta in the breakout season of THE LAUNCH include OneRepublic’s Ryan Tedder, busbee (P!nk, Shakira, Blake Shelton), Dann Huff (producer behind more than 50 #1 hit records ), Ian Kirkpatrick (behind multi-platinum hit songs from Jason Derulo and Selena Gomez), and Canada’s own Stephan Moccio, the music mastermind behind massive, inescapable hits like the quintuple-platinum “Wrecking Ball”.
Rounding out three days of announcements introducing THE LAUNCH‘s 30 participating artists, viewers are invited to catch interviews with some of the series’ participating artists today across Bell Media properties.
THE LAUNCH was put into development in January 2016. The series was co-developed by and is produced by Bell Media in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Lindsay Cox and Paul Franklin are Showrunners and Executive Producers; Executive producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
SOCIAL MEDIA LINKS
About Big Machine Label Group
Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., BMLG Records, Nash Icon Records and publishing company Big Machine Music as well as its own digital radio station, Big Machine Radio. BMLG artists include superstars Taylor Swift, Rascal Flatts, Reba McEntire, Florida Georgia Line, Thomas Rhett, Brantley Gilbert, Hank Williams Jr., Ronnie Dunn, Cheap Trick and Jennifer Nettles; chart-topping acts Justin Moore, Eli Young Band, Brett Young, Aaron Lewis, THE VOICE winner Danielle Bradbery; up-and-comers Midland, Carly Pearce, Delta Rae, The Cadillac Three, Drake White, Tucker Beathard, and Tara Thompson. BMLG also helms soundtracks for the hit TV show NASHVILLE. BMLG artists have received multiple GRAMMY, CMA, ACM, AMA, CMT, Teen Choice, MTV, Billboard, People’s Choice, and Brit Awards. Big Machine is the first-ever American label to align with terrestrial radio for performance royalty rights for its artists and is an industry leader in fighting for artist, songwriter, publisher and record company rights. Visit BigMachineLabelGroup.com for more information.
Eureka is a next-generation production company combining the expertise, credibility and key relationships traditionally found within large multi-national production companies with the energy and nimbleness of a startup. Launched in January 2016, Eureka has offices in Los Angeles and Sydney and produces both unscripted and scripted programs. Within less than a year of opening Eurekahas over sixty hours of programming commissioned in 2017 with more series to be announced soon.
About Insight Production Company, Ltd.
Insight Productions, known for its award-winning ratings juggernauts, is Canada’s most established content producer. Headed by CEO John Brunton & COO Barbara Bowlby, Insight is an industry leader in the development, financing, and production of hit programming, both scripted and unscripted. THE TRAGICALLY HIP: A NATIONAL CELEBRATION; THE JUNO AWARDS; CANADA’S WALK OF FAME; BIG BROTHER CANADA; HOW TO CHANGE THE WORLD; and THE AMAZING RACE CANADA – the most watched Canadian series on record – were collectively nominated for 31 Canadian Screen Awards in 2017 taking home 14 statues. Year after year, THE AMAZING RACE CANADA wins the Golden Screen, the CSA for the highest-rated reality program in Canada. Other productions include: CANADIAN IDOL; BATTLE OF THE BLADES; NEVER EVER DO THIS AT HOME; INTERVENTION; TOP CHEF CANADA; READY OR NOT; FALCON BEACH; and A CHRISTMAS FURY. Recently, Insight produced THE TRAGICALLY HIP: A NATIONAL CELEBRATION, a live concert special watched by one in three Canadians. Insight Productions was founded in 1979 and has since created thousands of hours of groundbreaking and multiplatform content for the global market in every genre. In 2015, Insight received the Academy of Canadian Cinema and Television’s inaugural Icon Award in recognition of its 35th anniversary. For more information visit www.insighttv.com.
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.